【精彩发布】“瑞丰”——2025年第九届亚冬会核心图形

冰雪不仅是哈尔滨的名片，更是这座城市厚积薄发的“基石”。

Ice and snow not only play the role as a business card of Harbin, but also the pillar of its development.

2025年第九届亚冬会核心图形提取“瑞雪兆丰年”中的“瑞丰”为名，设计灵感来自于哈尔滨丰富的冰雪文化和多元、包容的城市特色。

The Core Graphics of the 9th Asian Winter Games Harbin 2025, named “A Timely Snow”, comes from an old Chinese saying: “A timely snow promises a good harvest”. Such a design is inspired by the profound ice and snow culture of Harbin and the city’s tradition of diversity and inclusiveness.

图形以蜿蜒美丽的松花江为主线，从奔涌流淌渐变成一条动感十足的五线谱，象征哈尔滨冰雪之城、音乐之都的魅力特点。

Taking the winding and beautiful shape of Songhua River as its prototype, the Core Graphics finally presents a dynamic stave transformed from the flowing river, symbolising the unique charm of Harbin as a “City of Ice and Snow”, and a “City of Music”.

核心图形配有哈尔滨大剧院、雪花、冰花等城市元素，明快流畅的曲线和抽象的视觉语言，全景展示了冰雪之城、音乐之城和奥运冠军之城的浪漫特色和朝气蓬勃的发展势头。

The Core Graphics is adorned with urban elements such as the Harbin Grand Theatre, snowflakes, and ice crystals. Its flowing curves and abstract visual language  a panoramic view of the romantic characteristics and vibrant development momentum of Harbin, which is renowned as a “City of Ice and Snow”, a “City of Music”, and a “City of Olympic Champions”.

核心图形“瑞丰”是亚冬会形象景观的重要构成元素，具有连接会徽、吉祥物、体育图标、口号等形象元素的关键纽带作用。

The Core Graphics “A Timely Snow”, as a bridge that connects the Games Emblem, Mascots, Sports Pictograms, and Slogan, is an important component of the Harbin 2025 Look and Image System.

主要应用于场馆内外、城市形象景观、文化活动等亚冬会各领域的设计工作。

The Core Graphics will be used for design-related work in various fields of the Games, including the decoration within and outside the Games venues, the look & image of the city, and concerned cultural events.